Marco Williams Fagioli was born in 1974, and after attending the State Art Institute in Perugia, he moved to Urbino, where he studied graphics, industrial design and photography at ISIA - the Higher Institute for Artistic Industries.
From 1998 to 2001, he worked as a designer in design studios, as well as on freelance projects.
In 2001, he founded the Zup Design studio, where he holds the role of Creative Director. The studio deals with communication, graphic design, industrial design, interior design, exhibition installations and museum layout, and works for both private enterprises and public bodies.
He is currently working on design projects for private residences, the fit-out of museum exhibitions, communication projects, industrial design and photography.
Zup Design has received a number of awards, including the Compasso d’Oro ADI 2008-2011, the Red Dot Design Award, Design Plus, German Design Award and Grandesign etico.