Cersaie 2026 is on its way, and Rubinetterie Treemme is getting ready to welcome visitors and professionals in Bologna with a light airy stand designed in pure white. In this suspended space, the colour white is a defining feature of the design, in which each element helps to shape an experience that embodies emotion, research and the culture of water.
Preview of the new collections
The stand showcases the new collections by Rubinetterie Treemme, which explore the expressive potential of brass and steel, shaping them with a sleek, distinctive style.
Linear shapes, exquisitely crafted details and technological research deliver solutions able to respond to the demands of contemporary living.
Each collection is a blend of design culture, innovation and quality, underscoring the company’s aspiration to develop collections able to combine aesthetic identity, functional appeal and a sustainable approach.
A stand focused on environmental sustainability
The stand is built around a central area with the accent on environmental sustainability. It is home to an installation designed by Studio Q-bic, presented in the Courtyard of Honour of Milan University during Milano Design Week 2026, which seeks to foster a reflection on the role water plays in contemporary design.
The irregular geometries of the structure, covered in waves of reflecting sheet metal, acts as a prism that fragments and multiplies the space around it, illustrating the dynamic, shifting nature of water. Visitors to the installation are accompanied along a pathway that moves from a global context towards the more intimate dimension of everyday actions. Direct visitor interaction with the taps offers a tangible illustration of the relationship between usage and consumption, prompting a reflection on the value of water as a shared resource and on the role design has to play in fostering a more responsible use of the element.
Displayed in the stand are functioning taps derived from four design projects developed by students of POLI.design and the Design School of the Polytechnic University of Milan during the three editions of the AD AQUAM workshop organised by Rubinetterie Treemme to promote inclusive, sustainable engagement between the worlds of education and industry: Hypermiller, Aqua Sync, Col Pensiero, and C.L.A.P.